Pilot – Protein Powder, Crickets, and Getting Started

In this Pilot Episode of the START podcast, the Millers speak with Alex Drysdale, founder of Crik Nutrition, about what it’s like to create a new health-industry consumable product – an insect-based protein powder. They discuss the power of researching your industry, finding supporters, and trusting your intuition. When marketing your startup, Alex discusses how to capitalize on a newsworthy item and ensure you use intent in your messaging. Find Alex and Crik Nutrition Online Here: * criknutrition.com * TEDxWinnipeg Talk: It’s Time we Put Bugs in our Pantry Alex’s Other Recommended Resources: * Kickstarter.com * Futurpreneur.ca * Tim Ferriss